Drug Store Beauty

Drugstore Beauty Winners


It doesn't matter how much something costs - if I don't use it, that's money down the drain. Since I can't test drugstore skincare and beauty products, I tend to shy away in favor of higher-end products that I know will work because I've had the chance to speak with a brand rep, test the color on my skin and potentially sample the goods before I make a financial commitment. During recent trips to Ulta and Target, I stocked up on my usual Maybelline mascaras and NYX Cosmetics Butter Glosses, but also some new goodies that have received outstanding reviews. I'd like to share the products I discovered that are so amazing and affordable that they'll replace my higher-end makeup.

Instead of YSL Touche Eclait for $42, try...

L'oreal Magic Lumi Highlighter for $11

The cult favorite Touche Eclat earns its status for bringing light to the areas of your face that you want to brighten. I have used it in the past, but I never re-purchased (I now use Make Up For Ever lift concealer). It was lovely, but I couldn't justify the return on investment. Until now. Other than its intended use, this is a perfect item if you don't need concealer but want a little brightness on the inner corners of and under your eyes, or to keep in your bag for an afternoon touch up. It's light enough that you can layer it on top of itself - or other products - throughout the day without looking cakey.

Instead of  NARS Radiant Creamy Concealer for $30, try...

Maybelline Fit Me Concealer for $6

I will always consistently use five beauty products, and concealer is at the top of the list (the others are bronzer, eyeliner, brows and lip gloss). I wanted to hop on the NARS Radiant Creamy Concealer bandwagon, and I have a tube, but I find it's too heavy and drying for my under eyes. This version is much lighter, but offers the same amount of coverage, so you can layer it to fit your needs. It works so well with the Magic Lumi Highlighter, too.

Instead of the Beauty Blender for $20, try...

Real Techniques Beauty Sponge at $11 for two

One of the reps at Ulta said this was his go-to sponge, so I had to try it. I was blown away! My issue with the Beauty Blender (other than the price) is that it makes me so nervous - I want to make it last as long as possible, and since that includes wetting it then cleaning it every single time, I end up only using it for fancy makeup and on clients. Enter this little orange egg. You can use it wet or dry, and it does everything the Beauty Blender does.

Instead of YSL Rouge Volupte Shine Oil-In-Stick Lipstick for $37, try...

Sonia Kashuk Shine Luxe Sheer Lip Color for $11

This sheer, hydrating gloss/lipstick combo is my new favorite lip color to keep in my bag for every day touch ups - pictured here is the color Sheer Pink Lust. Also, it's Claire Underwood's signature color. Sold.

In Conclusion...

You just saved over $90. Remember my love affair with Lazy Perfection? If you want a comprehensive guide with many more drugstore dupes, use some of your savings to purchase the book as Jenny Patinkin created an entire chart of her approved products. Holler. Make sure you subscribe to keep up with the latest beauty tips and tricks, and follow me on Instagram @ElectraLane to stay in touch until next time!



Images c/o Ulta.com and Jessica Yost



Drugstore Beauty Loves


Last month, I shared my favorite high-end beauty picks, so this month, I have to share my drugstore must-haves.  When it comes to makeup and skincare, the price isn't as much of a factor as weather or not it works.  These three are definitely top-of-the-line quality, and they prove that inexpensive does not always equal cheap.

Maybelline MasterShape Brow Pencil


I've tried the Brow Wiz and the new Brow Definer, both by Anastasia Beverly Hills and both lauded as the best on the market.  While they are amazing, this brow pencil is exceptional.  Unlike other drugstore options, you don't have to press down to get the appropriate amount of pigment, and the formula is just waxy enough that a brow gel isn't necessary.  I'm more of a brow powder girl, so maybe I don't notice the nuanced differences among the three pencils mentioned, but, and especially after you factor in the price and the fact that it has a spoolie brush on the other end,  this pencil is all I ever need.

NYX Butter Gloss


I've gone on and on about how insanely good these glosses are, so here's the recap: the color range is perfect,  the formula is creamy and smells like cake, and it wears down to a gorgeous sheer finish even after a two-hour physical therapy session while I was drinking lots of water - all while moisturizing your lips.  They're available online, at Ulta, and at Target.

Thayers Natural Remedies Alcohol-Free Toner


Until about six years ago, I never used a toner.  Now, however, I don't feel like my skincare routine is complete without it.  A good toner will balance your skin and prep it for the next layers of product - but the problem was finding a good toner.  I tried several different varieties until being beyond pleased with this one from Whole Foods, but it's also at many retailiers and Amazon.  What's great is that there are several different varieties to choose from for whatever you skin needs.  You can also fill a little spray bottle to mist yourself throughout the day.


Another pick is Maybelline mascaras.  I know the industry-favorite is L'Oreal Voluminous, but that tends to be dry and flaky on me.  Enjoy your week, and check YouTube on Friday for a glamorous Friday Flash!